Pennsylvania enacts law mandating disclosures on AI-generated advertisements

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law on Thursday. According to Mashable, the state legislation mandates that all commercial promotions utilizing artificial intelligence must include a disclosure label. NewsBytes, Mezha.net, and The Verge also reported on Pennsylvania requiring labels for AI-generated advertisements. [1][2][3][4]

Mashable reported that the regulation applies to a wide range of promotional materials. The requirement covers media formats ranging from large television commercials to printed physical flyers distributed on streets. The law mandates that the mandatory disclosure label must match the specific format of the underlying advertisement. [1]

According to Mashable, the law aims to curb false or misleading marketing practices that have become easier to deploy using artificial intelligence content creation tools. Pennsylvania has an estimated population of 13.1 million people and its modern economy includes biotechnology, advanced manufacturing, and natural gas extraction. [1][7]