Former UTA and FaZe Clan executives launch talent management firm ISO
Veterans from UTA Gaming and FaZe Clan have launched ISO, a new talent management agency representing 90 digital content creators across multiple verticals.
FTMQ Creators, written by our newsroom0 views
Former executives from United Talent Agency and FaZe Clan have launched a talent management firm named ISO. Tubefilter, Net Influencer, and The Hollywood Reporter all reported that the agency is launching with a roster of 90 creators. The firm name stands for in search of. [1][2][3][4]
Mike Lee and Darren Yan lead the new agency, according to Tubefilter. Lee serves as the chief executive officer of ISO. He was previously the head of gaming and livestreaming at UTA Creators. Yan joins Lee as a co-leader of the company. [1]
Tubefilter reported that while the firm represents creators across beauty, food, and art categories, its foundational focus is rooted in the gaming and streamer communities. The launch represents a new commercial management structure for established digital talent across social media and streaming platforms. [1]
In short
- Former executives from UTA and FaZe Clan launched ISO.
- The new management firm is launching with a roster of 90 content creators.
- Mike Lee, former head of gaming and livestreaming at UTA Creators, serves as CEO of ISO.
- Darren Yan co-leads the agency alongside Mike Lee.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]UTA, FaZe vets launch ISO as a “new partner for talent”Tubefilter, 18h ago (the report this story comes from)
- [2]Former UTA, FaZe Clan Executives Launch Creator Management Firm ISONet Influencer, 1d ago
- [3]Former UTA and FaZe Clan Execs Launch Creator Management Firm ISOThe Hollywood Reporter, 2d ago
- [4]Former UTA and FaZe Clan Execs Launch Creator Management Firm IsoIMDb, 1d ago
Background
- [5]List of YouTubers on Wikipedia
Our newsroom writes these reports with the help of software, from the 5 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
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