LV8 Merges With Mirage Digital and Secures Private Equity Funding

The social-first agency LV8 is merging with its sister firm Mirage Digital, Adweek reported. In conjunction with the merger, the newly integrated business has secured a private equity investment in the high eight figures from Velocity Capital Management, according to reports by 01net and Adweek. [1][2][3]

The combined entity, which helps distribute and monetize creator videos across streaming and social platforms, projects annual revenue in the high eight figures, Adweek reported. Griffin Haddrill, who founded LV8 and founded or co-founded Mirage Digital before stepping away from Mirage in 2023, serves as chief executive of LV8. [1][3]

Haddrill plans to deploy the newly raised capital for corporate acquisitions, Adweek reported. The strategy aims to capitalize on the ongoing convergence between brand services and creator operations. [3]