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Monetisation

Apple announces touchscreen MacBook Pro with tandem OLED display technology

Apple has announced its first touchscreen MacBook Pro for creative professionals, featuring tandem OLED screen technology and a starting price of $2,899.

FTMQ Creators, written by our newsroom0 views

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Apple announced its first touchscreen MacBook Pro at an invite-only event for creators in Los Angeles on Wednesday, October 28. The Publish Press reported that the announcement took place during Apple's Pro and Tell day, which included speakers such as Markiplier, Petra Collins, Colin Rosenblum, Samir Chaudry, Issa Rae, and Kane Parsons. [1]

The new laptop incorporates tandem OLED display technology, which Apple first introduced with the M4 iPad Pro in 2024, according to reports from 9to5Mac and MacRumors. Market intelligence firm TrendForce stated that Apple is expected to ship between 1.2 million and 1.5 million units of the new laptop in 2027. [3][4]

Pricing for the new MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model, MacRumors reported. 9to5Mac noted that customer availability for the new hardware begins on November 6, with pre-orders open immediately following the announcement. [2][4]

The MacBook is a line of laptops developed and marketed by Apple since 2006 that runs on the macOS operating system. The original MacBook Pro line was introduced during Apple's transition away from PowerBook and iBook models. [8]

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In short

  • Apple announced its first touchscreen MacBook Pro at an invite-only event in Los Angeles.
  • The 14-inch model is priced from $2,899 and the 16-inch model starts at $3,399.
  • The laptop features tandem OLED screen technology first used in the M4 iPad Pro.
  • Shipments for the new touchscreen laptops are projected to reach up to 1.5 million units in 2027.

Sources

Every paragraph above points to the numbered items it rests on. Read the originals here.

  1. [1]Apple Launched the New MacBook Like a Creator 💻The Publish Press, 5h ago (the report this story comes from)
  2. [2]Apple’s best MacBook Pro decision this week had nothing to do with touch9to5Mac, 23h ago
  3. [3]Report: Apple expected to ship up to 1.5 million OLED touchscreen MacBook Pros in 20279to5Mac, 1d ago
  4. [4]Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027MacRumors, 16h ago
  5. [5]APPLE CREATOR STUDIO BRINGS AI DEEPER INTO CREATIVE WORK | AppleMagazine - technologyMagzter, 18h ago
  6. [6]Apple Touchscreen MacBook Pro Cheat Sheet: Price, Specs, and MoreTechRepublic, 1d ago
  7. [7]Apple’s OLED MacBook Pro Is the Most Ambitious Screen We’ve Seen on a LaptopGizmodo, 10h ago

Background

  1. [8]MacBook on Wikipedia
  2. [9]Apple Music on Wikipedia

Our newsroom writes these reports with the help of software, from the 9 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.

Earlier reports of ours on the same people and subjects.

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