Reddit expands lead generation ad options with artificial intelligence integration

Reddit has announced several enhancements to its lead generation ad options to help marketers gather leads from in-app promotions, Social Media Today reported. The platform is expanding its artificial intelligence powered Max campaigns to include lead generation objectives. This update aims to simplify the process of building effective campaigns and feeding gathered leads back into customer relationship management systems. [1]

The Max campaigns on Reddit assist advertisers with multiple stages of the ad creation and delivery process. Social Media Today reported that the system provides support with audience targeting, creative selection, and ad placement. [1]

In addition to expanding Max campaigns, Reddit is testing in-market audiences to help marketers reach specific user groups, according to Social Media Today. The platform has also added a new integration with HubSpot as part of an effort to broaden its third-party partnerships. [1]

Reddit generates most of its revenue through advertising aimed at its user base. In 2025, the company reported $2.2 billion in annual revenue, supported by 121.4 million daily active unique users in the fourth quarter and more than 138,000 active subreddits. The platform originally went public on the New York Stock Exchange in March 2024 at a $6.4 billion valuation. [2]