Liquid Death Uses Artificial Intelligence to Accelerate Brand Marketing Campaigns

Liquid Death is implementing artificial intelligence to analyze data and execute marketing operations faster than its competitors. Marketing Dive reported that Benoit Vatere, the chief media and digital commerce officer at Liquid Death, detailed the strategy during the Advertising Week conference. [1]

To support its shift toward becoming an artificial intelligence native organization, Liquid Death works with Power Digital Marketing. Marketing Dive reported that Power Digital Marketing announced a proprietary system in August that includes an intelligence layer named Iris. [1]

Liquid Death is a canned water company founded by Mike Cessario and based in Los Angeles, California. The company began online consumer sales in January 2019, sells beverages in multi-size drink cans, and was valued at 1.4 billion dollars in March 2024. [3]

The brand deploys automated digital tools alongside its marketing operations. Broadly, agentic artificial intelligence programs can pursue goals and utilize software with a level of autonomy, unlike basic non-agentic chatbots used for narrow tasks. [1][4]