Twitch viewership grew in third quarter as Amazon omitted platform data
Twitch logged 4.51 billion hours watched in the third quarter of 2026, while owner Amazon omitted the service entirely from its quarterly financial filings.
FTMQ Creators, written by our newsroom0 views
Twitch recorded 4.51 billion hours watched in the third quarter of 2026, marking a 4 percent increase from the second quarter, PPC Land reported. Data from Streams Charts indicates this performance was the strongest result for the livestreaming platform since the second quarter of 2025. Competitor Kick grew by 30.7 percent over the same three month period. [1]
Amazon published its third quarter earnings release and its quarterly report on Form 10-Q on October 29, 2026, PPC Land reported. Neither document mentions Twitch a single time. The omission leaves advertisers, creators, and agencies without official platform metrics in Amazon's public regulatory filings. [1]
Advertisers and agencies must rely on conflicting third party and promotional metrics to evaluate the platform, PPC Land reported. Streams Charts attributes a 14.2 percent share to Twitch, whereas Amazon Ads quotes a 60 percent share figure to advertisers. [1]
Amazon acquired Twitch in August 2014 for 970 million dollars, integrating it as a subsidiary. Twitch is operated by Twitch Interactive, a subsidiary of Amazon Entertainment, which is a division of Amazon. [3][5]
In short
- Twitch generated 4.51 billion hours watched in the third quarter of 2026.
- Kick viewership grew by 30.7 percent in the third quarter of 2026.
- Amazon omitted any mention of Twitch in its Form 10-Q filing on October 29, 2026.
- Streams Charts places Twitch share at 14.2 percent while Amazon Ads quotes 60 percent.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]Twitch gains 4% to 4.51bn hours in Q3 as Kick grows 30.7%PPC Land, 17h ago (the report this story comes from)
- [2]How To Start Streaming In Australia – Twitch, Kick And Growing Your AudienceExplosion Network, 1d ago
Background
- [3]Twitch (service) on Wikipedia
- [4]Kick on Wikipedia
- [5]Twitch on Grokipedia
- [6]Kick on Grokipedia
Our newsroom writes these reports with the help of software, from the 6 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
Related from FTMQ Creators
Earlier reports of ours on the same people and subjects.
- YouTube ad revenue grows nine percent to eleven billion in third quarterTop Stories, 3d ago
More in Brand Deals
- FC Barcelona wears Tyler the Creator GOLF WANG shirt for El Clasico6d ago
- Amy Kitchen launches national campaign around non ultra processed certification12d ago
- Lilly Singh returns to YouTube character sketches following traditional Hollywood restrictions13d ago
- E.l.f. Cosmetics Partners With Zepeto to Feature Power Grip Line14d ago
- Arby's appoints Jenna Bromberg as chief marketing officer15d ago
- FC Barcelona and Tyler The Creator Partner for El Clasico Kit15d ago
Get the day in one email
Reports like this one, the top news of the last 24 hours, every morning. Free, one email a day; readers can comment under every report.
By signing up you agree to our terms and privacy policy. Unsubscribe any time.
Comments
Loading
Join the conversation
Comments are open to readers of our daily email: the top news of the last 24 hours, every morning, free. Sign up and the comment box opens.
Already on the list? Enter the same address and we will send a sign-in link.
By signing up you agree to our terms and privacy policy. Unsubscribe any time.