Arby's appoints Jenna Bromberg as chief marketing officer

Arby's has named Jenna Bromberg as its new chief marketing officer, effective Nov. 2, according to Mobile Marketer, MediaPost, and Brand Innovators. Mobile Marketer reported that the appointment was announced through an official company blog post. Bromberg will oversee all marketing strategy at the restaurant chain, which operates as a subsidiary of parent company Inspire Brands. [1][2][3][4][5]

Mobile Marketer reported that Bromberg will focus on accelerating brand profitability, increasing consumer engagement, and developing digital experiences. The executive will also drive brand strategy through personalized digital initiatives and culinary storytelling. David Graves, the brand president of Arby's, stated that Bromberg brings a combination of creative brand-building and commercial leadership to the role. [1]

The executive shift comes as parent business Inspire Brands considers an initial public offering, according to Mobile Marketer and MediaPost. Bromberg previously worked as an executive at Papa Johns, a pizza delivery chain founded in 1984 in Jeffersonville, Indiana. [1][3][6]