Apple chief executive John Ternus defends company artificial intelligence strategy

Apple chief executive officer John Ternus defended the company's current position in artificial intelligence during an interview with Wired, TechCrunch and Mezha.net reported. Ternus stated that Apple will leverage artificial intelligence in new products but noted that the company does not want to ship artificial intelligence features just for the sake of doing so. [1][4][5]

Ternus officially became chief executive officer at the beginning of September 2026, succeeding Tim Cook, according to TechCrunch and Wikipedia. Industry observers have frequently described Apple as falling behind in artificial intelligence developments over recent years, particularly following delays to an upgraded version of Siri that was released in the summer of 2026. [1][3][7]

Addressing public criticism regarding the rollout pace of Apple features, Ternus acknowledged differing opinions but insisted he remains confident in the firm's position, TechCrunch reported. He added that when Apple integrates technology correctly, consumers will not need to think about the underlying systems. [1]