Meta updates Edits app with audio links and audience trend insights

Meta has announced a new suite of video creation tools for its Edits editing app, according to Social Media Today and Yahoo Tech. The update introduces clickable links for audio, analytics covering audience trends, and options to build custom style kits. The company is also adding a tool to produce Reels using another video clip as a reference. [1][3]

The newly added audio links allow Reels creators to attach direct links to specific songs and sounds within their posts, Social Media Today reported. Viewers can tap these embedded links to play the selected audio tracks. The platform updates also provide creators with direct analytics showing what content is currently trending among their specific audience. [1]

The reference features build on existing production tools across Meta platforms. As FTMQ Creators reported earlier, Instagram previously launched an in camera recording tool that displays a reference Reel directly on screen during production. That tool functions with source Reels that are under 90 seconds long. [5]

Meta continues to expand its video editing ecosystem to drive creator engagement and support short-form content, Buzzincontent and Social Media Today reported. Reporting from WeRSM noted that Meta is also utilizing the Edits platform to highlight regional creator talent in markets such as India. [1][2][4]