Instagram launches in camera reference tool for replicating viral Reels

Instagram has released a new camera tool that keeps an original reference Reel on screen while a user records a new video. Digital Trends reported on October 15, 2026, that the feature aims to assist creators in matching the timing of existing trends without needing to memorize steps. [1]

positional reference tools are designed to streamline content production for creators replicating dance routines, lip-syncing audio, or matching video pacing. Digital Trends reported that the feature applies to reference Reels that are under 90 seconds in length. [1]

Instagram first introduced its short-form video feature Reels in 2020 to compete with TikTok. Meta expanded its short-form video tools as Instagram reached more than three billion monthly active users by the third quarter of 2025. [7]

The new feature simplifies creator workflows by allowing real-time side-by-side comparison during the recording process. Digital Trends noted that the tool minimizes the need to repeatedly rewatch source videos during production. [1]