TikTok partners with Made By Us Studios for vertical series

TikTok has signed a multiyear strategic partnership with production company Made By Us Studios to co-produce a slate of creator-led microseries, according to Tubefilter, The Hollywood Reporter, The Wrap, Deadline, and TikTok. The deal was announced at MIPCOM Cannes, according to reports from The Wrap and Deadline. The content will be released exclusively on TikTok and its dedicated microdrama application, PineDrama, according to The Hollywood Reporter, The Wrap, and Deadline. [1][2][3][4][5]

Made By Us Studios operates as the production arm of creator management firm Made By All, according to The Hollywood Reporter. Tubefilter reported that the studio describes itself as a Hollywood-grade studio designed for the creator economy. [1][2]

The upcoming production slate features several prominent digital creators and musicians, including Hannah Stocking, Adam Rose, and Moby, according to Deadline. The Wrap reported that Stocking will star in a romantic thriller titled Player, while Rose will star in a project opposite Zaria Simone. [3][4]

The deal represents TikTok's second major partnership in the microdrama format, following an earlier agreement signed in April with Issa Rae's Hoorae Media, according to The Hollywood Reporter. The Wrap noted that this latest deal puts digital creators at the center of the programming. [2][3]