Snapchat releases holiday marketing guide focusing on peer recommendations

Snapchat has published an eight-page holiday marketing guide titled Wrapped in the Chat, Social Media Today reported. The guide provides shopping insights, statistical data, and usage trends intended to assist digital marketers with strategic planning for the upcoming shopping season. [1]

According to Social Media Today, Snapchat outlined that holiday shopping is no longer an isolated consumer action. The company stated that the path to a holiday purchase relies on micro-moments of validation and real-time, peer-to-peer reassurance within social networks. [1]

Snapchat was originally conceived in April 2011 at Stanford University as a mobile application for photo sharing where shared media automatically deletes after viewing. Yahoo Tech also acknowledged the publication of the marketing guide. [1][2][4]

The new guide provides specific notes on key consumer trends and details the function of the application in connecting users with gift recommendations. Marketers can use these overview insights to reach consumers who are looking for gift recommendations during the shopping season. [1]