Content creators gather in Miami ahead of November Grand Theft Auto VI launch

Content creators and gamers are establishing operations in Miami, Florida, to capitalise on promotional momentum ahead of the launch of Grand Theft Auto VI, Tubefilter reported. The upcoming video game title is scheduled to be released on November 19. [1]

Tubefilter reported that pre-release marketing campaigns and promotions surrounding the Rockstar Games title have drawn digital video creators to the region. BroBible also reported that Grand Theft Auto campaigns in Miami Beach feature exotic vehicles and street-level advertising, tied to a multi-million dollar agreement with local authorities. [1][3]

The title marks a return to Vice City, a fictional tropical metropolis based on Miami that was first introduced in a 2002 release, according to Tubefilter. The game is set in the fictional state of Leonida, which is modeled on Florida, and features an open-world environment built by developer Rockstar Games. [1][6]

Rockstar Games initially revealed the project via a trailer in December 2023, followed by a second trailer in May 2025. The title is the eighth main installment in the franchise, succeeding Grand Theft Auto V which was released in 2013. [6][8]