Pinterest expands user base to 661 million monthly active users in third quarter
Pinterest added 21 million global monthly active users in the third quarter of 2026, driven primarily by gains outside its core domestic market.
FTMQ Creators, written by our newsroom0 views
Pinterest published its third quarter earnings report on October 29, 2026, showing significant platform expansion. Social Media Today reported that the company added 21 million global monthly active users compared to the second quarter. The total audience for the platform reached 661 million monthly active users during the period. [1]
The increase in users was largely driven by international expansion. Social Media Today reported that 17 million of the new users came from regions outside the platform core markets. User growth in Europe also began trending upward again after experiencing stagnation and declines over the previous year. [1]
The growth in European users remains critical for short term performance because the region generates significant platform revenue. Ben Silbermann and Paul Sciarra originally conceptualized the service in late 2009 after their previous shopping application, Tote, struggled with low engagement. They partnered with Evan Sharp to launch a visual organization platform, which went into a closed beta prototype in March 2010. [1][3]
In short
- Pinterest reached 661 million global monthly active users in the third quarter of 2026.
- The platform added 21 million users in the third quarter, with 17 million coming from outside core markets.
- European user growth on Pinterest returned to positive trends after declining over the past year.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]Pinterest reports solid user growth in Q3Social Media Today, 1d ago (the report this story comes from)
Background
Our newsroom writes these reports with the help of software, from the 3 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
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